Partnerships
We build digital platforms that empower restaurants to perform at their highest potential—streamlining operations, elevating the guest experience
Cowshed
Cowshed is a spa treatment and product brand by Soho House. Originally launched in 1995 as a spa in Somerset, England, the name grew into a range of organic and natural products using ingredients picked from the garden of Babington House.
I worked on a rebrand project to refresh all parts of the identity which included new brand values, logo, packaging, marketing collateral, website, tone of voice, photography and video art direction.


Soho House
Soho House is a group of private members’ clubs, restaurants, hotels, workspaces, spas and gym with locations spanning the globe.
A key project I spearheaded was to redefine the brand’s visual identity and photography art direction, resulting in an immediately recognizable visual style that showcases the interior aesthetics and membership. A selection of work created during my six years with the brand is shown here.


The Ned
The Ned is a hotel & members’ club in the City of London with nine restaurants, two pools, a gym, spa and hammam. Set within the original 1920s Midland Bank building, each part of the identity for The Ned directly relates to the architect, Edwin “Ned” Lutyens, or the building and its original use as a bank.
I led the project in all creative aspects from brand concept and identity, to tone of voice and messaging, collateral design, packaging, editorial, photography and film art direction, and digital.
The Ned has been nominated for several identity design awards.

